flesh — the soft substance between the skin and bones of animal or human bodies
billboard — a large board on the outside of a building or at the side of the road, used for putting advertisements on
ultimate — happening at the end of a long process
pure — not mixed with anything else; with nothing added
advertising — the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.
depends — according to
vary(-ing) — (of a group of similar things) to be different from each other in size, shape, etc.
perceptions — an idea, a belief or an image you have as a result of how you see or understand something
attributed — attribute something to something to say or believe that something is the result of a particular thing
maintained — maintain something to make something continue at the same level, standard, etc.
claim — to say that something is true although it has not been proved and other people may not believe it
elusive — difficult to find, define or achieve
quip — a quick and clever remark
campaigns — a series of planned activities that are intended to achieve a particular social, commercial or political aim
doubtless — almost certainly
indeed — used after very and an adjective or adverb to emphasize a statement, description, etc.
distinguishing — to recognize the difference between two people or things
majority — the largest part of a group of people or things
hype — advertisements and discussion in the media telling the public about a product and about how good or important it is
dubious — dubious (about something)/(about doing something) (of a person) not certain about something and suspecting that something may be wrong; not knowing whether something is good or bad